Advances in Marketing, Customer Relationship Management, and E-Services – serie

Online Advertising and Promotion

Modern Technologies for Marketing

Organizations and Social Networking

Utilizing Social Media to Engage Consumers

Consumer Information Systems and Relationship Management

Design, Implementation, and Use

Marketing Decision Making and the Management of Pricing

Successful Business Tools

Cases on Consumer-Centric Marketing Management

Internet Mercenaries and Viral Marketing

The Case of Chinese Social Media

Progressive Trends in Knowledge and System-Based Science for Service Innovation

Innovations in Services Marketing and Management

Strategies for Emerging Economies

Transcultural Marketing for Incremental and Radical Innovation

Marketing in the Cyber Era

Strategies and Emerging Trends

Management of Cultural Products

Handbook of Research on Retailer-Consumer Relationship Development

Market Research Methodologies

Multi-Method and Qualitative Approaches

Computer-Mediated Marketing Strategies

Social Media and Online Brand Communities

Understanding Consumer Behavior and Consumption Experience

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Customer Relationship Management Strategies in the Digital Era

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Engaging Consumers through Branded Entertainment and Convergent Media

Handbook of Research on Integrating Social Media into Strategic Marketing

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Trends and Innovations in Marketing Information Systems

Strategic Customer Relationship Management in the Age of Social Media

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Product Innovation through Knowledge Management and Social Media Strategies

Competitive Social Media Marketing Strategies

Global Perspectives on Contemporary Marketing Education

Global Marketing Strategies for the Promotion of Luxury Goods