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Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Juan Miguel Alcntara-Pilar • Salvador Del Barrio-Garca • Esmeralda Crespo-Almendros • Lucia Porcu
Inbunden
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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
- Format: Inbunden
- ISBN: 9781466682627
- Språk: Engelska
- Antal sidor: 403
- Utgivningsdatum: 2015-04-30
- Förlag: Idea Group,U.S.