Innovations in Services Marketing and Management

Strategies for Emerging Economies

Inbunden, Engelska, 2013

Av Anita Goyal

3 099 kr

Beställningsvara. Skickas inom 5-8 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

Produktinformation

  • Utgivningsdatum2013-10-31
  • Mått221 x 286 x 27 mm
  • Vikt1 265 g
  • FormatInbunden
  • SpråkEngelska
  • SerieAdvances in Marketing, Customer Relationship Management, and E-Services
  • Antal sidor331
  • FörlagIdea Group,U.S.
  • ISBN9781466646711

Tillhör följande kategorier

Du kanske också är intresserad av

Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience

Rajagopal, Raquel Castaño, Rajagopal,, Raquel Castaño

3 009 kr

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Norazah Mohd Suki

3 849 kr

Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing

Rajagopal, Dr. Rajagopal

3 099 kr

Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing

Nick Hajli

5 189 kr

Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing Management

Vimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi Jham

2 939 kr

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Ayantunji Gbadamosi

3 819 kr

Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Bryan Christiansen, Salih Y?ld?z, Emel Y?ld?z, Salih Yıldız, Salih Yildiz, Salih Y¿ld¿z, Emel Y¿ld¿z

3 099 kr

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Mónica Gómez-Suarez, María Pilar Martínez-Ruiz, Mónica Gómez-Suárez

5 359 kr

Promotional Strategies and New Service Opportunities in Emerging Economies

Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda, Sumesh Dadwal, Roya Rahimi

3 039 kr

Driving Customer Appeal Through the Use of Emotional Branding

Driving Customer Appeal Through the Use of Emotional Branding

Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria

3 939 kr