. Rajagopal – författare

Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

Sustainable Growth in Global Markets

Strategic Choices and Managerial Implications

Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

Sustainable Growth in Global Markets

Strategic Choices and Managerial Implications

Systems Thinking and Process Dynamics for Marketing Systems

Technologies and Applications for Decision Management

Marketing Decision Making and the Management of Pricing

Successful Business Tools

Understanding Consumer Behavior and Consumption Experience

Business Analytics and Cyber Security Management in Organizations

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Information Communication Technologies and Globalization of Retailing Applications

Innovative Business Projects

Breaking Complexities, Building Performance, Volume I: Fundamentals and Project Environment

Innovative Business Projects

Breaking Complexities, Building Performance, Volume II: Financials, New Insights, and Project Sustainability

Business Design Cube

Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

Proximity Marketing

Converging Community, Consciousness, and Consumption

Virtual Engagement

Managing Seamless Marketing with Technology

Consumer Behavior Theories

Convergence of Divergent Perspectives with Applications to Marketing and Management

Qualitative Marketing Research

Understanding How Behavioral Complexities Drive Marketing Strategies

Market Entropy

How to Manage Chaos and Uncertainty for Improving Organizational Performance

Business Governance and Society

Analyzing Shifts, Conflicts, and Challenges

Contemporary Marketing Strategy

Analyzing Consumer Behavior to Drive Managerial Decision Making

Innovation, Technology, and Market Ecosystems

Managing Industrial Growth in Emerging Markets

Innovation, Technology, and Market Ecosystems

Managing Industrial Growth in Emerging Markets

Competitive Branding Strategies

Managing Performance in Emerging Markets

Competitive Branding Strategies

Managing Performance in Emerging Markets

Transgenerational Marketing

Evolution, Expansion, and Experience