Wilson Ozuem - Böcker

Computer-Mediated Marketing Strategies

Social Media and Online Brand Communities

Competitive Social Media Marketing Strategies

Digital Marketing Strategies for Fashion and Luxury Brands

Leveraging Computer-Mediated Marketing Environments

Leveraging Computer-Mediated Marketing Environments

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Art of Digital Marketing for Fashion and Luxury Brands

Marketspaces and Marketplaces

Art of Digital Marketing for Fashion and Luxury Brands

Marketspaces and Marketplaces

Digital Marketing Strategies for Value Co-creation

Models and Approaches for Online Brand Communities

Digital Transformation for Fashion and Luxury Brands

Theory and Practice

Digital Transformation for Fashion and Luxury Brands

Theory and Practice

Sustainable Digital Marketing for Fashion and Luxury Brands

Theory and Practice