Engaging Consumers through Branded Entertainment and Convergent Media

Inbunden, Engelska, 2015

Av Jose Marti Parreno, Carla Ruiz Mafe, Lisa Scribner

3 299 kr

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Produktinformation

Utgivningsdatum2015-04-30
Mått152 x 229 x 25 mm
Vikt1 170 g
FormatInbunden
SpråkEngelska
SerieAdvances in Marketing, Customer Relationship Management, and E-Services
Antal sidor376
FörlagIdea Group,U.S.
ISBN9781466683426

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