Understanding Consumer Behavior and Consumption Experience
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Engaging Consumers through Branded Entertainment and Convergent Media
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Produktinformation
- Utgivningsdatum2015-04-30
- Mått152 x 229 x 25 mm
- Vikt1 170 g
- FormatInbunden
- SpråkEngelska
- SerieAdvances in Marketing, Customer Relationship Management, and E-Services
- Antal sidor376
- FörlagIdea Group,U.S.
- ISBN9781466683426
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