Organizations and Social NetworkingEldon Y. Li, Stanley Loh, Cain Evans, Fabiana LorenziInbunden, 20133 049 kr
Consumer Information Systems and Relationship ManagementAngela Lin, Jonathan FosterInbunden, 20132 819 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden, 20132 879 kr
Internet Mercenaries and Viral MarketingMei Wu, Peter Jakubowicz, Chengyu Cao, Mei Wu, Peter Jakubowicz, Chengyu CaoInbunden, 20132 879 kr
Progressive Trends in Knowledge and System-Based Science for Service InnovationMichitaka Kosaka, Kunio ShirahadaInbunden, 20133 159 kr
Transcultural Marketing for Incremental and Radical InnovationBryan Christiansen, Salih Y?ld?z, Emel Y?ld?zInbunden, 20133 049 kr
Understanding Consumer Behavior and Consumption ExperienceRajagopal, Raquel CastañoInbunden, 20153 059 kr
Handbook of Research on Leveraging Consumer Psychology for Effective Customer EngagementNorazah Mohd SukiInbunden, 20163 919 kr
Global Perspectives on Contemporary Marketing EducationBrent Smith, Amiram PorathInbunden, 20163 129 kr
Handbook of Research on Integrating Social Media into Strategic MarketingNick HajliInbunden, 20155 089 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden, 20132 879 kr
Handbook of Research on Consumerism and Buying Behavior in Developing NationsAyantunji GbadamosiInbunden, 20163 749 kr
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering EconomyMónica Gómez-Suarez, María Pilar Martínez-RuizInbunden, 20165 259 kr
Promotional Strategies and New Service Opportunities in Emerging EconomiesVipin Nadda, Sumesh Dadwal, Roya RahimiInbunden, 20173 159 kr
Driving Customer Appeal Through the Use of Emotional BrandingRuchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti KatariaInbunden, 20173 859 kr