Understanding Consumer Behavior and Consumption Experience
Rajagopal, Raquel Castaño, Rajagopal,, Raquel Castaño
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2 899 kr
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
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5 389 kr
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Produktinformation
- Utgivningsdatum2016-04-11
- Mått152 x 229 x 33 mm
- Vikt1 540 g
- FormatInbunden
- SpråkEngelska
- SerieAdvances in Marketing, Customer Relationship Management, and E-Services
- Antal sidor530
- FörlagIGI Global
- ISBN9781522501435
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