Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Inbunden, Engelska, 2016

Av Upendra Singh Panwar, Raj Kumar, Nilanjan Ray

5 489 kr

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Produktinformation

  • Utgivningsdatum2016-04-11
  • Mått152 x 229 x 33 mm
  • Vikt1 540 g
  • FormatInbunden
  • SpråkEngelska
  • SerieAdvances in Marketing, Customer Relationship Management, and E-Services
  • Antal sidor530
  • FörlagIGI Global
  • ISBN9781522501435

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