Emmanuel Mogaji – författare

Strategic Marketing of Higher Education in Africa

Understanding the Higher Education Market in Africa

Introduction to Advertising

Understanding and Managing the Advertising Process

Introduction to Advertising

Understanding and Managing the Advertising Process

Understanding the Higher Education Market in Africa

Strategic Marketing of Higher Education in Africa

Digital Consumer Management

Understanding and Managing Consumer Engagement in the Digital Environment

Digital Consumer Management

Understanding and Managing Consumer Engagement in the Digital Environment

Transport Services Management in Africa

Research Methods for MBA Students

Completing Projects and Dissertations

Research Methods for MBA Students

Completing Projects and Dissertations

Qualitative Research for a Digital World

A Practical Guide

Qualitative Research for a Digital World

A Practical Guide

Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries

Emotional Appeals in Advertising Banking Services

Management and Information Technology in the Digital Era

Challenges and Perspectives

Higher Education Marketing in Africa

Explorations into Student Choice

Higher Education Marketing in Africa

Explorations into Student Choice

Brand Management

An Introduction through Storytelling

Green Marketing in Emerging Markets

Strategic and Operational Perspectives

Green Marketing in Emerging Markets

Strategic and Operational Perspectives

Green Marketing in Emerging Economies

A Communications Perspective

Green Marketing in Emerging Economies

A Communications Perspective

Re-imagining Educational Futures in Developing Countries

Lessons from Global Health Crises

Re-imagining Educational Futures in Developing Countries

Lessons from Global Health Crises

Fashion Marketing in Emerging Economies Volume II

South American, Asian and African Perspectives

Fashion Marketing in Emerging Economies Volume II

South American, Asian and African Perspectives

Fashion Marketing in Emerging Economies Volume II

South American, Asian and African Perspectives