Green Marketing in Emerging Economies

A Communications Perspective

Inbunden, Engelska, 2022

AvEmmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz,Ayca Can Kirgiz

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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.

Produktinformation

Utgivningsdatum2022-01-04
Mått148 x 210 x 21 mm
Vikt503 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies of Marketing in Emerging Economies
Antal sidor279
FörlagSpringer Nature Switzerland AG
ISBN9783030825713

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Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK.Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management.Professor Robert E. Hinson is a Professor of Marketing at the University of Ghana and University of Lincoln in the United Kingdom.Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa. Dr. Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.

Section 1: Green Communications And Positioning.- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle.- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah.- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet İlkay Ceyhan.- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid.- Section 2: Green Washing.- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral.- Chapter 6: Greenwashing By Dr Gül Kaner.- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan.- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo.- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives.- Chapter 9: Green Branding By Dr Derya Yalçın.- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya.- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gür.- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori.