Green Marketing in Emerging Markets

Strategic and Operational Perspectives

Inbunden, Engelska, 2021

Av Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz, Ayca Can Kirgiz

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Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

Produktinformation

Utgivningsdatum2021-08-18
Mått148 x 210 x 22 mm
Vikt518 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies of Marketing in Emerging Economies
Antal sidor290
Upplaga21001
FörlagSpringer Nature Switzerland AG
ISBN9783030740641

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Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.

Chapter 1: Green Business Practices in Emerging Economies.- Chapter 2: Green Marketing: A Conceptual Overview.- Chapter 3: Green Product Management.- Chapter 4: Green Integrated Marketing Communications.- Chapter 5: Green Branding.- Chapter 6: Greenwashing.- Chapter 7: Planning in Green Marketing.- Chapter 8: Green Human Resources Management.- Chapter 9: Green Distribution Management.- Chapter 10: Green Positioning.- Chapter 11: Project Management in Green Marketing.- Chapter 12: Opportunities and Challenges for Green Marketing.- Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.