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Research Methods for MBA Students

  • Nyhet

Completing Projects and Dissertations

Häftad, Engelska, 2027

AvEmmanuel Mogaji

979 kr

Kommande


Navigate the MBA research journey with clear methodology, structure and confidence.Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and applied focus of MBA and Masters programs, it provides a structured pathway for completing a dissertation or company-based research project within tight deadlines.Mirroring the key stages of the research process, the book guides students through topic selection, refining research questions, conducting a focused literature review and choosing appropriate qualitative or quantitative methods. It then supports effective data collection, rigorous analysis and the presentation of meaningful, actionable findings. A distinctive three-month completion framework provides a clear timeline that aligns with MBA program structures, helping students manage milestones and maintain momentum.Grounded in real-world examples from organizations including AstraZeneca, Bentley Motors, the NHS, Holland and Barrett and Railway Operators, Emmanuel Mogaji connects academic research principles with applied business problem solving. This textbook includes:- Clear learning outcomes aligned to postgraduate research modules- Worked examples demonstrating each stage of the research process- Key concepts and terms to support methodological understanding- Exercise questions and real-world examples with applied tasks- A structured three-month completion framework for project planningSupported by online lecturer slides and a comprehensive lecturer's manual with exercise answers, Research Methods for MBA Students equips postgraduate learners with the skills and structure needed to deliver credible, practice-oriented research.

Produktinformation

  • Utgivningsdatum2027-01-03
  • Mått170 x 240 x undefined mm
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor336
  • FörlagKogan Page Ltd
  • ISBN9781398629035

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