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Emmanuel Mogaji, Varsha Jain, Himani Sharma - Qualitative Research for a Digital World, Häftad

Häftad, Engelska, 2024

Qualitative Research for a Digital World

A Practical Guide

Av Emmanuel Mogaji, Varsha Jain, Himani Sharma

629 kr

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Beskrivning
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.This book will provide you with·       The knowledge you need to advance your qualitative research understanding across all disciplines.·       A practical reflection of the application of relevant research methodologies.·       An overview of research ideas, cases, and examples.With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
Produktinformation
  • Utgivningsdatum: 2024-12-03
  • Mått: 230 x 10 x 170 mm
  • Vikt: 555 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 320
  • Upplaga: 24001
  • Förlag: SAGE Publications Ltd
  • ISBN: 9781529621518
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Mer information

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

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Ej i lager i butik.

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