Häftad, Engelska, 2024
Qualitative Research for a Digital World
A Practical Guide
Av Emmanuel Mogaji, Varsha Jain, Himani Sharma
629 kr
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Beskrivning
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.This book will provide you with· The knowledge you need to advance your qualitative research understanding across all disciplines.· A practical reflection of the application of relevant research methodologies.· An overview of research ideas, cases, and examples.With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
Produktinformation
- Utgivningsdatum: 2024-12-03
- Mått: 230 x 10 x 170 mm
- Vikt: 555 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 320
- Upplaga: 24001
- Förlag: SAGE Publications Ltd
- ISBN: 9781529621518
Utforska kategorier
Mer information
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
Recensioner i media
Good for dissertation work
Butikslager
Ej i lager i butik.
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