Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey

Inbunden, Engelska, 2024

AvRalf T. Kreutzer

1 119 kr

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This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.

Produktinformation

Utgivningsdatum2024-12-13
Mått155 x 235 x 33 mm
Vikt908 g
FormatInbunden
SpråkEngelska
SerieFuture of Business and Finance
Antal sidor488
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658461300
OriginaltitelKünstliche Intelligenz verstehen

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Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.

Part I: Fundamentals of Artificial Intelligence.- 1. What is meant by Artificial Intelligence and how can it be used?.- 2. Drivers of Artificial Intelligence.- Part II: Fields of Application of Artificial Intelligence.- 3. Production, Maintenance, Mobility, Transport, Agriculture.- 4. Marketing, Sales, Customer Service.- 5. Health and Safety.- 6. Energy Sector and Smart Home.- 7. Education and Knowledge Transfer.- 8. Human Resource Management (HRM).- 9. Financial Services Sector.- 10. Military Sector.- 11. Metaverse.- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company.- 12. Developing an AI Journey in Your Own Company.- 13. Outlook.- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence.