Del i serien Management for Professionals
Toolbox for Marketing and Management
Creative Concepts, Forecasting Methods, and Analytical Instruments
Inbunden, Engelska, 2019
1 009 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Produktinformation
- Utgivningsdatum2019-05-16
- Mått155 x 235 x 22 mm
- Vikt582 g
- FormatInbunden
- SpråkEngelska
- SerieManagement for Professionals
- Antal sidor260
- FörlagSpringer Nature Switzerland AG
- ISBN9783030138226
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Kundenclubs & More
Wolfgang Hartmann, Ralf T. Kreutzer, Holger Kuhfuß, Wolfgang Hartmann, Ralf Kreutzer
Häftad, 2012
879 kr
