Försäljning och marknadsföring

Fundamentals of Marketing

Marknadsföring

Marknadsföring, människor och interaktion

Services Marketing, 5e

Principles of Marketing

Scandinavian Edition

Effektiv visuell kommunikation : om nyheter, reklam, information och identitet i vår visuella kultur

Winning the Story Wars

Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Marknadsföring: Teori och tillämpningar

Challenger Sale

How To Take Control of the Customer Conversation

The SAGE Handbook of Marketing Ethics

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Marketing & sustainability : why and how sustainability is changing current marketing practices

Foundations of Marketing, 7e

Marknadsföring i butik : om forskning och branschkunskap i detaljhandeln

Unboxing marketing : creating value for consumers, firms, and society

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Consumer Behaviour A European Outlook

A European Outlook

Positioning: The Battle for Your Mind

Marknadsföring : modeller och principer

Copyboken : gör läsare till kunder, förvandla ord till pengar

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Branding Inside Out

Internal Branding in Theory and Practice

Hooked

How to Build Habit-Forming Products

Key Account Management

The Definitive Guide

Obviously Awesome

How to Nail Product Positioning so Customers Get it, Buy it, Love it

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

Smarta kunddjävlar

Principles of Marketing, Global Edition

SPIN Selling