Försäljning och marknadsföring

Marketing & sustainability : why and how sustainability is changing current marketing practices

Unboxing marketing : creating value for consumers, firms, and society

How I Raised Myself from Failure to Success in Selling

$100M Leads

How to Get Strangers To Want To Buy Your Stuff

$100M Money Models

How To Make Money

Marknadsföring: Teori och tillämpningar

SPIN® -Selling

$100M Leads

How to Get Strangers To Want To Buy Your Stuff

Principles of Marketing

Scandinavian Edition

Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Built to Last

Successful Habits of Visionary Companies

Challenger Sale

How To Take Control of the Customer Conversation

$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

Effektiv visuell kommunikation : om nyheter, reklam, information och identitet i vår visuella kultur

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

SPIN Selling

Global Strategies in Retailing

Asian and European Experiences

Säljvanor - Så skapar du vanorna som ökar din försäljning

Marknadsföring : modeller och principer

Marketing Strategy & Management

Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

Conversations That Win the Complex Sale (PB)

Fundamentals of Marketing

Building Distinctive Brand Assets

Public Relations and Social Theory

Key Figures, Concepts and Developments

Challenger Sale

Taking Control of the Customer Conversation

Marknadsföring, människor och interaktion