Del i serien European Advertising Academy

Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms

Inbunden, Engelska, 2025

1 859 kr

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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

Produktinformation

Utgivningsdatum2025-03-11
Mått148 x 210 x 19 mm
Vikt441 g
FormatInbunden
SpråkEngelska
SerieEuropean Advertising Academy
Antal sidor239
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658439354

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Reklam inom Ekonomi och Ledarskap

- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals’ Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.