Del i serien European Advertising Academy

Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms

Inbunden, Engelska, 2025

1 839 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

Produktinformation

Utgivningsdatum2025-03-11
Mått148 x 210 x 19 mm
Vikt441 g
FormatInbunden
SpråkEngelska
SerieEuropean Advertising Academy
Antal sidor239
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658439354

Tillhör följande kategorier

Reklam inom Ekonomi och Ledarskap

- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals’ Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.