Advances in Advertising Research XIV

Alexandra Vignolles • Martin K J Waiguny

Inbunden

4009:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

308 sidor
2024

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

Författare: Alexandra Vignolles, Martin K J Waiguny
Format: Inbunden
ISBN: 9783658447120
Språk: Engelska
Antal sidor: 308
Utgivningsdatum: 2024-08-14
Förlag: Springer Gabler