Reklam

Effektiv visuell kommunikation : om nyheter, reklam, information och identitet i vår visuella kultur

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Positioning: The Battle for Your Mind

Aaker on Branding

The Playbook to Building Strong Brands

Scientific Advertising

Crushing Your Compitition Like Ants On The Sidewalk

$100M Money Models

How To Make Money

Ogilvy on Advertising

Confessions of an Advertising Man

Key Person of Influence

The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry

It's Not How Good You Are, It's How Good You Want to Be

The world's best-selling book by Paul Arden

Storynomics

Story Driven Marketing in the Post-Advertising World

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Med Volvo i fokus : fotografen Bernt Lindström

Oreklam

Choice Factory

25 behavioural biases that influence what we buy

$100m Money Models

How to Make Money

Better Brand Health

Measures and Metrics for a How Brands Grow World

Brand Now

How to Stand Out in a Crowded, Distracted World

Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance

Contagious

Why Things Catch On

Practice

Strategic Content Marketing

Creating Effective Content in Practice

Content and Copywriting

The Complete Toolkit for Strategic Marketing

AIDA Copywriting for Beginners

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Age of Manipulation

The Con in Confidence, The Sin in Sincere

100 Millionen Dollar Angebote

Wie man so gute Angebote macht, dass sich die Leute dumm fühlen, wenn sie Nein sagen

Scientific Advertising