Advances in Advertising Research XV 1
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Advances in Advertising Research XV

Christina Boutsouki • Leonidas Hatzithomas • Anastasios Panopoulos • Martin K J Waiguny • Martin K J Waiguny

Inbunden

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  • 2025
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
  • Författare: Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K J Waiguny, Martin K J Waiguny
  • Format: Inbunden
  • ISBN: 9783658491130
  • Språk: Engelska
  • Utgivningsdatum: 2025-10-17
  • Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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