Advances in Advertising Research XV

Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.

• Artificial Intelligence in Advertising.- Social Media, Influencers and Storytelling.- Digital Consumer Behavior and Shopping.- Corporate Social Responsibility (CSR) and Ethics.- Advertising and Consumer Psychology.