Del 5 - European Advertising Academy

Advances in Advertising Research (Vol. V)

Extending the Boundaries of Advertising

Inbunden, Engelska, 2014

Av Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki, Ivana Busljeta Banks, Patrick de Pelsmacker, Ivana Buljeta Banks, Ivana Bu¿ljeta Banks

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Produktinformation

Utgivningsdatum2014-12-08
Mått148 x 210 x 24 mm
Vikt558 g
FormatInbunden
SpråkEngelska
SerieEuropean Advertising Academy
Antal sidor330
Upplaga2015
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783658081317

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Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.