T C Melewar – författare

Strategic International Marketing

An Advanced Perspective

Building Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity, Image and Reputation in the Digital Era

Islamic Marketing and Branding

Theory and Practice

Corporate Branding

Areas, arenas and approaches

Corporate Branding

Areas, arenas and approaches

Place Branding

Connecting Tourist Experiences to Places

Asia Branding

Connecting Brands, Consumers and Companies

Islamic Marketing and Branding

Theory and Practice

Place Branding

Connecting Tourist Experiences to Places

Multi-Channel Marketing, Branding and Retail Design

New Challenges and Opportunities

Value of Design in Retail and Branding

Emerald Handbook of Multi-Stakeholder Communication

Emerging Issues for Corporate Identity, Branding and Reputation

Corporate Marketing Strategy

A Contemporary Curation of Branding, Identity, Image and Reputation Studies

Future Priorities for Design, Branding, Marketing and Retail

The Era of Technology and Sustainability

de Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice