Value of Design in Retail and Branding

Katelijn Quartier is Assistant Professor of Retail Design at Hasselt University, where she is academic director of the Retail Design Lab Knowledge Center.Ann Petermans is Assistant Professor at the Faculty of Architecture and Arts at Hasselt University, where she works on designing for experience in designed environments, for diverse user groups and subjective well-being.T C Melewar is Professor of Marketing and Strategy at Middlesex University, London.Charles Dennis is a Professor of Consumer Behaviour in the Department of Branding & Tourism at Middlesex University, London.

• Introduction; A.Petermans and K.QuartierThe value of DESIGNChapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.Chapter 2. Appreciating and judging the design of independent retailers’ blended concepts; Madsen, S. and Petermans, A.Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E. The value of EXPERIENCEChapter 5. The influence of economic theories on the value of retail design, a designers’ perspective; De Wet, M. and Prinsloo, I.Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.Chapter 7. The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.The value of CONTEXTChapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.The value of INTERDISCIPLINARITYChapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.Chapter 15. Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore’s Second Largest Banking Group ; Yam, M.-Y. and Lee, A.Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Doucé, L. and Willems, K.Conclusion; K.Quartier and A.Petermans