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Charles R. Taylor - Böcker

Visar alla böcker från författaren Charles R. Taylor.
13 produkter

Electronic Word of Mouth as a Promotional Technique

New Insights from Social Media

Av Shu-Chuan Chu, Juran Kim m. fl

Häftad, Engelska, 2020

729 kr

Skickas inom 10-15 vardagar

Current Research on Gender Issues in Advertising

Av Yorgos Zotos, Stacy Grau m. fl

Häftad, Engelska, 2020

759 kr

Skickas inom 10-15 vardagar

Humor in Advertising

Classic Perspectives and New Insights

Av Marc G. Weinberger, Charles S. Gulas m. fl

Inbunden, Engelska, 2021

2 619 kr

Skickas inom 10-15 vardagar

Humor in Advertising

Classic Perspectives and New Insights

Av Marc G. Weinberger, Charles S. Gulas m. fl

Häftad, Engelska, 2023

779 kr

Skickas inom 10-15 vardagar

Leveraged Marketing Communications

The Importance of Studying the Transfer of Object-to-Brand Associations

Av Sukki Yoon, Yung Kyun Choi m. fl

Inbunden, Engelska, 2021

2 619 kr

Skickas inom 10-15 vardagar

Leveraged Marketing Communications

The Importance of Studying the Transfer of Object-to-Brand Associations

Av Sukki Yoon, Yung Kyun Choi m. fl

Häftad, Engelska, 2023

779 kr

Skickas inom 10-15 vardagar
Del 12 - Advances in International Marketing

New Directions in International Advertising Research

Av Charles R. Taylor, S. Tamer Cavusgil

Inbunden, Engelska, 2002

3 479 kr

Skickas inom 7-10 vardagar
Del 18 - Advances in International Marketing

Cross-Cultural Buyer Behavior

Av Charles R. Taylor, Doo-Hee Lee

Inbunden, Engelska, 2007

3 559 kr

Skickas inom 7-10 vardagar

Current Research on Gender Issues in Advertising

Av Yorgos Zotos, Stacy Grau m. fl

Inbunden, Engelska, 2018

2 809 kr

Skickas inom 10-15 vardagar

Electronic Word of Mouth as a Promotional Technique

New Insights from Social Media

Av Shu-Chuan Chu, Juran Kim m. fl

Inbunden, Engelska, 2018

2 549 kr

Skickas inom 10-15 vardagar

The SAGE Handbook of Marketing Ethics

Av Lynne Eagle, Stephan Dahl m. fl

Inbunden, Engelska, 2020

3 009 kr

Skickas inom 7-10 vardagar
Del 22 - Advances in International Marketing

Measurement and Research Methods in International Marketing

Av Marko Sarstedt, Manfred Schwaiger m. fl

Inbunden, Engelska, 2011

1 619 kr

Skickas inom 10-15 vardagar

Winning the Advertising Game

Lessons from the Super Bowl Ad Champions

Av Sascha Raithel, Charles R. Taylor m. fl

Inbunden, Engelska, 2025

579 kr

Skickas inom 10-15 vardagar