New Directions in International Advertising Research 1
bokomslag New Directions in International Advertising Research
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New Directions in International Advertising Research

Charles R Taylor

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  • 296 sidor
  • 2002
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
  • Författare: Charles R Taylor
  • Format: Inbunden
  • ISBN: 9780762309504
  • Språk: Engelska
  • Antal sidor: 296
  • Utgivningsdatum: 2002-09-01
  • Förlag: JAI Press Inc.

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