Marko Sarstedt – författare

Advanced Issues in Partial Least Squares Structural Equation Modeling

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Measurement and Research Methods in International Marketing

Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Methodological Extensions and Applications in the Social Sciences and Beyond

State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Methodological Extensions and Applications in the Social Sciences and Beyond

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

Skalierung von KI im Marketing und die neue Rolle des CMO

Multisensory Design of Retail Environments

Vision, Sound, and Scent

Optimiertes Babymanagement

Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren

Multisensory Design of Retail Environments: Vision, Sound, and Scent

Multisensory Design of Retail Environments

Vision, Sound, and Scent

Multisensorisches Design von Verkaufsumgebungen

Sehen, Hören, Riechen

Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

Partial Least Squares Strukturgleichungsmodellierung. PLS-SEM

Market Research

The Process, Data, and Methods Using Stata

Market Research

The Process, Data, and Methods Using Stata