Leveraged Marketing Communications
The Importance of Studying the Transfer of Object-to-Brand Associations
Inbunden, Engelska, 2021
Av Sukki Yoon, Yung Kyun Choi, Charles R. Taylor, USA) Yoon, Sukki (Bryant University, Smithfield, RI
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Produktinformation
- Utgivningsdatum2021-05-31
- Mått174 x 246 x 18 mm
- Vikt620 g
- FormatInbunden
- SpråkEngelska
- Antal sidor238
- FörlagTaylor & Francis Ltd
- ISBN9780367725464