Providing a New Perspective on Understanding and Measuring of Customer Inspiration
Häftad, Engelska, 2021
1 249 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.
Produktinformation
- Utgivningsdatum2021-11-12
- Mått148 x 210 x undefined mm
- FormatHäftad
- SpråkEngelska
- SerieGabler Theses
- Antal sidor140
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658358938