Handbook of Strategic e-Business Management

Inbunden, Engelska, 2013

Av Francisco J. Martínez-López, Francisco J. Martinez-Lopez

2 879 kr

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Produktinformation

  • Utgivningsdatum2013-12-10
  • Mått155 x 235 x 61 mm
  • Vikt1 695 g
  • FormatInbunden
  • SpråkEngelska
  • SerieProgress in IS
  • Antal sidor1 011
  • Upplaga2014
  • FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • ISBN9783642397462