Advances in Digital Marketing and eCommerce
Francisco J. Martínez-López, Luis F. Martinez
Häftad
2 399 kr
Del i serien Springer Proceedings in Business and Economics
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Inbunden, Engelska, 2022
2 399 kr
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Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.
Produktinformation
- Utgivningsdatum2022-06-08
- Mått155 x 235 x 23 mm
- Vikt647 g
- FormatInbunden
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor308
- FörlagSpringer International Publishing AG
- ISBN9783031057274
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