Psykologi & pedagogik

Advances in National Brand and Private Label Marketing

Francisco J Martínez-López • Juan Carlos Gázquez-Abad

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132 sidor
2022

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Författare: Francisco J Martínez-López, Juan Carlos Gázquez-Abad
Format: Pocket/Paperback
ISBN: 9783030769376
Språk: Engelska
Antal sidor: 132
Utgivningsdatum: 2022-05-17
Förlag: Springer Nature Switzerland AG