Advances in National Brand and Private Label Marketing
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
Häftad
1 439 kr
Del i serien Springer Proceedings in Business and Economics
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Häftad, Engelska, 2022
2 009 kr
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
Produktinformation
- Utgivningsdatum2022-05-17
- Mått155 x 235 x 9 mm
- Vikt236 g
- FormatHäftad
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor132
- FörlagSpringer Nature Switzerland AG
- ISBN9783030769376
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