Psykologi & pedagogik
Pocket
Advances in National Brand and Private Label Marketing
Francisco J Martínez-López • Juan Carlos Gázquez-Abad • Kusum L Ailawadi • María Jesús Yagüe-Guillén
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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketingin Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
- Format: Pocket/Paperback
- ISBN: 9783319597003
- Språk: Engelska
- Antal sidor: 210
- Utgivningsdatum: 2017-06-23
- Förlag: Springer International Publishing AG