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210 sidor
2017

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Författare: Francisco J Martnez-Lpez, Juan Carlos Gzquez-Abad, Kusum L Ailawadi, Mara Jess Yage-Guilln
Illustratör: Bibliographie 10 schwarz-weiße Abbildungen
Format: Pocket/Paperback
ISBN: 9783319597003
Språk: Engelska
Antal sidor: 210
Utgivningsdatum: 2017-06-23
Förlag: Springer International Publishing AG