Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Häftad, Engelska, 2023
2 449 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Produktinformation
- Utgivningsdatum2023-06-09
- Mått155 x 235 x undefined mm
- FormatHäftad
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor308
- FörlagSpringer International Publishing AG
- ISBN9783031057304