Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería,  Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.

• 1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises.- 2. National Brands and Private Labels: An Old Friendship.-  3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement.- 4. Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion.- 5. Acquiring Customers Through Click-and Collect, Price Matching, and Environmental Information.- 6. Generic Drug Shortages and Undifferentiated Competition.-  7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions.- 8. The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye Tracking Study in India.- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience.- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products.- 11. Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency.- 12. What Will Be the Areas of Competition between NB and PL in the Metaverse.- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain.- 14. “Unless I See, I Do Not Buy”: Display Share Impact on Private Label Online Sales.- 15. The Relationship between Retail Assortment Size and Sales What Do We Know So Far.