Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Inbunden, Engelska, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad
2 039 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Produktinformation
- Utgivningsdatum2022-05-28
- Mått155 x 235 x 18 mm
- Vikt494 g
- FormatInbunden
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor202
- FörlagSpringer International Publishing AG
- ISBN9783031065804