Del i serien Springer Proceedings in Business and Economics
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Inbunden, Engelska, 2022
2 059 kr
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Produktinformation
- Utgivningsdatum2022-05-28
- Mått155 x 235 x 18 mm
- Vikt494 g
- FormatInbunden
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor202
- FörlagSpringer International Publishing AG
- ISBN9783031065804