Advances in National Brand and Private Label Marketing

Seventh International Conference, 2020

Häftad, Engelska, 2020

Av Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans, Juan Carlos Gazquez-Abad

1 919 kr

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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).

Produktinformation

  • Utgivningsdatum2020-05-14
  • Mått155 x 235 x 11 mm
  • Vikt306 g
  • FormatHäftad
  • SpråkEngelska
  • SerieSpringer Proceedings in Business and Economics
  • Antal sidor178
  • FörlagSpringer Nature Switzerland AG
  • ISBN9783030477639

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