Routledge Studies in Marketing – serie

Strategic Brand Management in Higher Education

Stakeholder Involvement in Social Marketing

Challenges and Approaches to Engagement

Digital Disruption in Marketing and Communications

A Strategic and Organizational Approach

New Consumer Culture in China

The Flower Market and New Everyday Consumption

Contemporary Consumer Culture Theory

Strategic Marketing of Higher Education in Africa

Addiction as Consumer Choice

Exploring the Cognitive Dimension

Understanding the Higher Education Market in Africa

Food Advertising and Childhood Obesity

Examining Food Type, Brand Mascot Physique, Health Message, and Media

Brand Management in a Co-Creation Perspective

Communication as Constitutive of Brands

Brand Management in a Co-Creation Perspective

Communication as Constitutive of Brands

Building Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity, Image and Reputation in the Digital Era

Internal Marketing

Theories, Perspectives, and Stakeholders

Internal Marketing

Theories, Perspectives, and Stakeholders

Driving Consumer Engagement in Social Media

Influencing Electronic Word of Mouth

Stakeholder Involvement in Social Marketing

Challenges and Approaches to Engagement

Decoding Coca-Cola

A Biography of a Global Brand

Driving Consumer Engagement in Social Media

Influencing Electronic Word of Mouth

Evaluating Social Media Marketing

Social Proof and Online Buyer Behaviour

Luxury and Fashion Marketing

The Global Perspective

Evaluating Social Media Marketing

Social Proof and Online Buyer Behaviour

Charity Marketing

Contemporary Issues, Research and Practice

Information Asymmetry in Online Advertising

Marketing and Mobile Financial Services

A Global Perspective on Digital Banking Consumer Behaviour

Dynamics of Influencer Marketing

A Multidisciplinary Approach

Information Asymmetry in Online Advertising

Charity Marketing

Contemporary Issues, Research and Practice

Dynamics of Influencer Marketing

A Multidisciplinary Approach