Contemporary Consumer Culture Theory

John F. Sherry, Jr. is the Raymond W. & Kenneth G. Herrick Professor of Marketing at the University of Notre Dame. He is a past President of both the Association for Consumer Research and the Consumer Culture Theory Consortium, and a former Associate Editor of the Journal of Consumer Research. Eileen Fischer is a Professor of Marketing and holds the Anne and Max Tanenbaum Chair of Entrepreneurship and Family Enterprise in the Schulich School of Business at York University. She is Co-Editor of Journal of Consumer Research, and President of the Consumer Culture Theory Consortium.

• 1.Reading New Currents in Consumer Culture Theory Eileen Fischer and John F. Sherry, Jr.Part 1: Rethinking Fundamental Notions: Selves, Others and Systems2. Consumers in an Age of Autonomous and Semi-Autonomous Machines Russell Belk3. Market Value of Diversity and Ethnicity: A Cultural Analysis of AfricanAmerican Media Consumption and Representation Alladi Venkatesh4. Consuming the Idea of the Brand Sidney J. Levy5. Is the Price Right? Moral and Cultural Frames for Understanding PricingSystems Melanie WallendorfPart 2: Revisiting Role Configurations: Families, Gender and Consumption6. The Conceit of the Gift: Exploring the Gift Circuits of Registry Tonya Williams Bradford and John F. Sherry7. Consumption on the Feminist Agenda Linda Scott8. : Ethnographies of a Mediterranean Vestaval: The Passeggiata Bernard Cova, Véronique Cova, and Hounaida El Jurdi9. Reinvigorating the Sherlock Myth: Elementary Gender-Bending Pauline Maclaran and Cele OtnesPart 3: Reassessing the Field: Whence and Whither?10. Begin as You Mean to Go On: Reflections on the Rhetoric of Research Stephen Brown11. The Consumer Culture Theory Movement: Critique and Renewal A. Fuat Fırat and Nikhilesh Dholakia12. Consumer Culture Strategy Douglas B. Holt13. Readdressing an Alleged Lacuna: Scholarly Models for an Engaged Ethnology of Consumer Culture Eric J. Arnould14. Brand Doings in a Performative Perspective: An Analysis of Conceptual Brand Discourses Matthias Bode and Dannie KjeldgaardPart 4: Poetry15. Leakage John Schouten16. Digital Self Hilary Downery17. Guesswork David Glen Mick18. Schooling Pilar Rojas Gaviria19. 4play John F. Sherry, Jr.20. Self service in the fourth circle of hell Sandra D. Smith21. Self(ie) Analysis Terrance Gabel22. Spotlight Arcade Roel WijlandPart 5: Conclusion23. Distilling Insights to Mobilize Responses: Anticipating Trajectories of Research and Intervention John F. Sherry, Jr. and Eileen Fischer

"This volume offers a palette of expanding possibilities for consumer cultural studies in leveraging current scholarly developments with activism and practical savvy in better understanding and addressing a number of pressing social issues. From changing notions of personhood with technology, to ethnic marginalization, women's dis/empowerment, and ecological intervention, authors advance critical reflection, humanistic inclination, and solid fieldwork in essays, photographs and poems attending to the contemporary blend of ritual, meaning, organization, and economic exchange in ways that will delight, challenge and inspire studies of consumption well into the future."--Lisa Peñaloza, Professor of Marketing, Kedge Business School, France"Contemporary Consumer Culture Theory is a veritable time machine that enables readers to revisit the foundational concepts of CCT and to discover the new terrains and conceptual innovations that are likely to set the field’s future. This volume is a must read for anyone seeking path breaking insights into the connections between consumer culture, marketplace structures, and the consumption practices that animate everyday life." --Craig J. Thompson, Churchill Professor of Marketing, University of Wisconsin-Madison, U.S.A."Consumer culture is ubiquitous; consumer culture theorizing much less so. Considering the significance of consumer culture for life styles, economies, sustainability issues and global and local (identity) politics, this is a surprising condition. However, and luckily, it is also a changing condition. Consumption and consumer culture is becoming an increasingly significant topical area across various social sciences. The research field known as Consumer Culture Theory constitutes a pivotal part of this movement, and this volume testifies to its strength and viability, innovativeness and insight. A book for anyone interested in consumer culture(s)."--Søren Askegaard, Professor of Marketing, University of Southern Denmark, Denmark"An immensely valuable volume of contemporary thought from the undisputed masters of the field. Emphasizing technological transformation, the practical application of theory, and morally activist scholarship, the diverse chapters in this book are essential reading for researchers, students, and anyone interested in learning where the cutting edge of consumer culture theory currently is--and where it is headed tomorrow!"-- Robert Kozinets, Hufschmid Professor of Strategic Public Relations, University of Southern California, U.SA."This is indeed an enormously thought-provoking compendium of diverse approaches to understanding contemporary consumer culture. The book is unique in that these diverse approaches point to inspiring future directions for the field. Hence, the book promises to energize new ways of thinking that will maintain the vibrancy of CCT well into the future. I loved the sheer scope of endeavour encapsulated in 'go big or go home'."--Paul Henry, Associate Professor, The University of Sydney Business School, Australia