Krzysztof Kubacki - Böcker

Stakeholder Involvement in Social Marketing

Challenges and Approaches to Engagement

Routledge Companion to Marketing and Society

Stakeholder Involvement in Social Marketing

Challenges and Approaches to Engagement

Routledge Companion to Marketing and Society

Music, Markets and Consumption

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Formative Research in Social Marketing

Innovative Methods to Gain Consumer Insights

Segmentation in Social Marketing

Process, Methods and Application

Formative Research in Social Marketing

Innovative Methods to Gain Consumer Insights

Segmentation in Social Marketing

Process, Methods and Application