International Series in Advanced Management Studies – serie

Experience Logic as a New Perspective for Marketing Management

From Theory to Practical Applications in Different Sectors

Impact of Culture on Management of Foreign SMEs in China

Marketing Innovations in the Automotive Industry

Meeting the Challenges of the Digital Age

International Marketing Strategy

The Country of Origin Effect on Decision-Making in Practice

International Marketing Strategy

The Country of Origin Effect on Decision-Making in Practice

Innovation in Community-Based Private Practices Through eHealth

A Business Management Perspective

Innovation in Community-Based Private Practices Through eHealth

A Business Management Perspective

Art and Business

Perspectives on Art-based Management

Art and Business

Perspectives on Art-based Management

Entrepreneurial Essence in Family Businesses

Continuity in Family Capitalism

Entrepreneurial Essence in Family Businesses

Continuity in Family Capitalism

Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

Managing Sustainability

Perspectives From Retailing and Services

Managing Sustainability

Perspectives From Retailing and Services

Strategic Agility in Dynamic Business Environments

Unveiling Foundations, Current Perspectives, and Future Directions

Strategic Agility in Dynamic Business Environments

Unveiling Foundations, Current Perspectives, and Future Directions

Early Internationalizing Firms

A Journey Through Decades of Research

Early Internationalizing Firms

A Journey Through Decades of Research

Social Media and Crisis Communication in the Cruise Industry

Analysing the Effects of the Covid-19 Pandemic

Social Media and Crisis Communication in the Cruise Industry

Analysing the Effects of the Covid-19 Pandemic

Marketing and Dysfunctional Consumer Behaviour

Understanding How and When Marketing Drives Problematic Consumption Patterns

Marketing and Dysfunctional Consumer Behaviour

Understanding How and When Marketing Drives Problematic Consumption Patterns

Destination Experience Design

Practices and Management

Governance and Sustainability of Family Business

Evidence from Domestically Listed Italian Companies

Virtual Reality, Real Intentions

Consumers’ Evaluation of Product Packaging in Immersive Environments

Space Economy SEWA - Start, Evolve, or Walk Away

A Comprehensive Guide to Disruptive Innovation and Entrepreneurship Evolution in an Emerging Multi-trillion-dollar Sector

Unexpected Game

How Serendipity, Zemblanity, and Bahramdipity Shape Business Action Under Uncertainty

Marketing and Customer Loyalty

The Extra Step Approach