Marketing Innovations in the Automotive Industry

Elena Candelo, PhD, is Associate Professor of Strategic Management at the University of Turin, Italy, where she currently serves as Director of the MBA International Executive programme in partnership with Fiat Chrysler Automobile. During her career, she has coordinated several research projects and seminars on the automotive industry. Her topics of research concern strategic marketing, innovation management, and the automotive industry. She teaches Corporate Strategy and Marketing, and is the author of many international publications.

• Part 1 ​The mechanical age: from the early years to the 1950s.- Part 2 The 1960s: towards convergence.- Part 3 The electronic and software age: a rapidly evolving landscape.- Part 4 The Digital Age: the changing face of marketing.