Art and Business
Perspectives on Art-based Management
Inbunden, Engelska, 2020
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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Produktinformation
- Utgivningsdatum2020-08-30
- Mått155 x 235 x 15 mm
- Vikt407 g
- FormatInbunden
- SpråkEngelska
- SerieInternational Series in Advanced Management Studies
- Antal sidor146
- FörlagSpringer Nature Switzerland AG
- ISBN9783030517687