Del i serien International Series in Advanced Management Studies

Art and Business

Perspectives on Art-based Management

Häftad, Engelska, 2021

AvStefania Masè

1 449 kr

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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Produktinformation

Utgivningsdatum2021-08-30
Mått155 x 235 x 9 mm
Vikt248 g
FormatHäftad
SpråkEngelska
SerieInternational Series in Advanced Management Studies
Antal sidor146
FörlagSpringer Nature Switzerland AG
ISBN9783030517717

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INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.