Entrepreneurial Essence in Family Businesses

Bernardo Bertoldi, Ph.D. in Business Administration, is an Adjunct Professor at the Department of Management, University of Turin (Italy). He teaches competitive analysis, family business strategy, and marketing. He published journal articles, contributed chapters and books and cases with Harvard Business Publishing, and regularly contributes to Italian newspapers and participates in public debates about management and family capitalism.

• 1. Introduction.- 2. The Trigger: Identification of Entrepreneurial Virtues.- 3. The Family Business Continuity: Entrepreneurial Processes and Heuristics.- 4. The Convergence: Entrepreneurial Essence.- 5. The External Effect: Change Is the Constant in the Evolution of Every Business, Including Family’s Ones.- 6. The Leadership Style to Lead the Evolution of the Entrepreneurial Essence: A Proposal.