Jagdish N. Sheth – författare

Theory of Political Choice Behavior

Marketing Theory

Evolution and Evaluation

Handbook of Relationship Marketing

Research in marketing

Designing Competitive Strategies for Global Marketing

Theoretical Foundations in Marketing Ethics

Does Marketing Need Reform?

Fresh Perspectives on the Future

Does Marketing Need Reform?

Fresh Perspectives on the Future

Research in marketing

Digital Consumer Behavior

Digital Consumer Behavior

Purpose-Driven Pricing

Leveraging the Power of Pricing for Profit and Societal Good

Purpose-Driven Pricing

Leveraging the Power of Pricing for Profit and Societal Good

Handbook of Vocational Education and Training

Foundations for Transforming the Nation

AI Marketing Essentials

Concepts and Practice for the Digital Age

AI Marketing Essentials

Concepts and Practice for the Digital Age

Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age

Handbook of Vocational Education and Training

Foundations for Transforming the Nation

Marketing Theory

Evolution and Evaluation

Chindia Rising: Implications for Global Competitiveness

Chindia Rising: Implications for Global Competitiveness

India's Road to Transformation

Why Leadership Matters

India's Road to Transformation

Why Leadership Matters

Genes, Climate, and Consumption Culture

Connecting the Dots

Artificial Intelligence in Customer Service

The Next Frontier for Personalized Engagement

Artificial Intelligence in Customer Service

The Next Frontier for Personalized Engagement

Customer Centric Support Services in the Digital Age

The Next Frontier of Competitive Advantage

Customer Centric Support Services in the Digital Age

The Next Frontier of Competitive Advantage