Del 15 - Research in Marketing

Theoretical Foundations in Marketing Ethics

Inbunden, Engelska, 1999

Av Jagdish N. Sheth, Atul Parvatiyar

2 359 kr

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This is the 15th volume in a series of studies on research in marketing.

Produktinformation

Utgivningsdatum1999-11-22
Mått156 x 234 x 14 mm
Vikt493 g
FormatInbunden
SpråkEngelska
SerieResearch in Marketing
Antal sidor224
FörlagEmerald Publishing Limited
ISBN9780762305667

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List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vasquez-Parraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).

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