Del 15 i serien Research in Marketing

Theoretical Foundations in Marketing Ethics

Inbunden, Engelska, 1999

AvJagdish N. Sheth,Atul Parvatiyar

2 319 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This is the 15th volume in a series of studies on research in marketing.

Produktinformation

Utgivningsdatum1999-11-22
Mått156 x 234 x 14 mm
Vikt493 g
FormatInbunden
SpråkEngelska
SerieResearch in Marketing
Antal sidor224
FörlagEmerald Publishing Limited
ISBN9780762305667

Tillhör följande kategorier

List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vasquez-Parraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).

Du kanske också är intresserad av

Del 14

Designing Competitive Strategies for Global Marketing

Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 1998

1 559 kr

Del 13

Research in marketing

Atul Parvatiyar, Jagdish N. Sheth

Inbunden, 1997

1 939 kr

Del 1

Research in marketing

Jagdish N. Sheth

Inbunden, 1979

1 559 kr

Marketing Theory

Jagdish N. Sheth, Atul Parvatiyar, Can Uslay

Häftad, 2025

1 509 kr

Handbook of Relationship Marketing

Atul Parvatiyar, Jagdish N. Sheth, Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 2000

3 829 kr

Digital Consumer Behavior

Jagdish N. Sheth, Varsha Jain

Inbunden, 2026

3 349 kr

Customer Centric Support Services in the Digital Age

Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika

Inbunden, 2024

2 579 kr

Chindia Rising: Implications for Global Competitiveness

Jagdish N. Sheth

Inbunden, 2011

649 kr

Genes, Climate, and Consumption Culture

Jagdish N. Sheth

Häftad, 2017

729 kr

Customer Relationship Management in the Digital Age

G. Shainesh, Jagdish N. Sheth, Varsha Jain

Häftad, 2025

1 139 kr