Bruce I. Newman – författare

Theory of Political Choice Behavior

Political Branding

More Than Parties, Leaders and Policies

Political Branding

More Than Parties, Leaders and Policies

Social Media, Political Marketing and the 2016 U.S. Election

Political Marketing in Retrospective and Prospective

Political Marketing

Strategic 'Campaign Culture'

The Mass Marketing of Politics

Democracy in an Age of Manufactured Images

The Mass Marketing of Politics

Democracy in an Age of Manufactured Images

Political Marketing:

Theoretical and Strategic Foundations

Political Marketing:

Theoretical and Strategic Foundations

Communication of Politics

Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

Communication of Politics

Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

Cross-Cultural Theory of Voter Behavior

Cross-Cultural Theory of Voter Behavior

The Marketing of the President

Political Marketing as Campaign Strategy

2020 U.S. Presidential Election

Democratic Norms and Group Perceptions

2020 U.S. Presidential Election

Democratic Norms and Group Perceptions

Political Marketing and the Election of 2020

Political Marketing and the Election of 2020

Issues of Political Marketing

East European Perspective

Issues of Political Marketing

East European Perspective

Understanding the 2022 U.S. Midterm Congressional Elections

Continuity and Change

Understanding the 2022 U.S. Midterm Congressional Elections

Continuity and Change

Social Media, Political Marketing and the 2016 U.S. Election

Political Marketing

Strategic 'Campaign Culture'

Political Marketing in Retrospective and Prospective

Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing