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Customer Centric Support Services in the Digital Age
Jagdish N Sheth • Varsha Jain • Emmanuel Mogaji • Anupama Ambika
Inbunden
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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
- Format: Inbunden
- ISBN: 9783031370960
- Språk: Engelska
- Antal sidor: 294
- Utgivningsdatum: 2024-01-03
- Förlag: Palgrave Macmillan