New Directions in Consumer Research

Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow where she teaches consumer research and advanced qualitative methods classes. Kathy leads the Consumption, Markets and Society research cluster and her research focuses on how market-mediated culture impacts consumers, institutions and society. She explores how interpretive methodologies can be used to generate theoretical advances in knowledge and is co-chair of the biennial EIASM Interpretive Consumer Research workshops. Kathy is interested in interdisciplinary research and her work has been published in various outlets including Journal of Consumer Research, Sociology, Annals of Tourism Research, Journal of Public Policy & Marketing and European Journal of Marketing. Kathy was co-chair of the ESRC seminar series on Consumer Vulnerability and is currently co-chair of the Consumer Research with Social impact Special Interest Group within the Academy of Marketing. She has also been track chair at Transformative Consumer Research and Macromarketing conferences. Kathy is an associate editor for the Journal of Marketing Management and on the editorial board for Marketing Theory and Social Business.

• VOLUME ONE: PRACTICESConsumption and Theories of Practice - Alan WardeTowards a Theory of Social Practices: A Development in Culturalist Theorizing - Andreas ReckwitzPractice Mind-ed Orders - Theodore SchatzkiPractice as Collective Action - Barry BarnesConsumers, Producers and Practices: Understanding the Invention and Reinvention of Nordic Walking - Elizabeth Shove and Mika PantzarMoving with Practices: The Discontinuous, Rhythmic and Material Mobilities of Leisure - Allison HuiOn the Slope Is on the Screen: Prosumption, Social Media Practices, and Scopic Systems in the Freeskiing Subculture - Niklas WoermannHow Brand Community Practices Create Value - Hope Schau, Albert Muñiz, Jr and Eric ArnouldTaste Regimes and Market-Mediated Practice - Zeynep Arsel and Jonathan BeanArticulating Consumers through Practices of Vernacular Creativity - Douglas Brownlie and Paul HewerVeiling in Style: How Does a Stigmatized Practice Become Fashionable? - Özlem Sandikci and Güliz GerHow Practices Inform the Materialization of Cultural Ideals in Mundane Consumption - Heli HolttinenWhose Work Is It Anyway? The Shifting Dynamics of ‘Doing Mothering’ - Benedetta Cappellini and Elizabeth ParsonsAfter Taste: Culture, Consumption and Theories of Practice - Alan WardeRecruitment, Defection and Reproduction - Elizabeth Shove, Mika Pantzar and Matt WatsonVOLUME TWO: SHARINGSharing - Russell BelkThe Rise of Collaborative Consumption - Rachel Botsman and Roo RogersDownloading Deviance: Symbolic Interactionism and Unauthorised File-Sharing - Robert CluleyCommunity and Consumption: Towards a Definition of the “Linking Value” of Products or Services - Bernard CovaWorking Consumers: The Next Step in Marketing Theory? - Bernard Cova and Daniele DalliIslamic Arab Hospitality and Multiculturalism - Rana Sobh, Russell Belk and Jonathan WilsonConsumer File Sharing of Motion Pictures - Thorsten Hennig-Thurau, Victor Henning and Henrik SattlerThe Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing - Robert Kozinets, Andrea Hemetsberger and Hope SchauSharing and Web 2.0: The Emergence of a Keyword - Nicholas JohnAccess-based Consumption: The Case of Car Sharing - Fleura Bardhi and Giana EckhardtA Child’s Right to Play: The Social Construction of Civic Virtues in Toy Libraries - Lucie Ozanne and Julie OzanneSharing by Default? Outline of an Anthropology of Virtue - Thomas WidlokGiving Away One’s Poverty. On the Consumption of Scarce Resources within the Family - Thierry KochuytAnti-consumption Choices Performed in a Drinking Culture: Normative Struggles and Repairs - Hélène Cherrier and Lauren GurrieriVOLUME THREE: POLITICSRepresentations and Consumerism - Roberta SassatelliThe New Politics of Consumption: Why Americans Want So Much More Than They Need - Juliet SchorThe Political Economy of Consumption - David LubanThe Brand as Informational Capital - Adam ArvidssonThe Role of Consumer Agency in the Globalisation Process in Emerging Markets - Giana Eckhardt and Humaira MahiThe Limits of Culture: Political Economy and the Anthropology of Consumption - James CarrierThink Globally, Transact Locally: Green Political Economy and the Local Currency Movement - Eric HelleinerCould Shopping Ever Really Matter? - Daniel MillerThe Troubling Equivalence of Citizen and Consumer - Michael SchudsonThe Citizen-Consumer Hybrid: Ideological Tensions and the Case of Whole Foods Market - Josée JohnstonTowards a Geographical Politics of Consumption - Elaine HartwickDownshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community - Michelle Nelson, Mark Rademacher and Hye-Jin PaekRe-thinking the ‘Good Life’: The Citizenship Dimension of Consumer Disaffection with Consumerism - Kate SoperTowards a Consumerist Critique of Capitalism: A Socialist Defence of Consumer Culture - Matthias VarulGlobalization, Reflexivity and the Project of the Self: A Virtual Intercultural Learning Process - Aliakbar Jafari and Christina GouldingVOLUME FOUR: SPACESGeographies of Consumption - Peter Jackson and Nigel ThriftJust Doing It: A Visual Ethnographic Study of Spectacular Consumption Behavior at Nike Town - Lisa PenalozaThemed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects - Robert Kozinets, John Sherry, Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit and Diana StormWhy Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place - Stefania Borghini, Nina Diamond, Robert Kozinets, Mary McGrath, Albert Muñiz, Jr and John Sherry, JrBranded Spaces: The Scope of ‘New Marketing’ - Elizabeth MoorTaking Butler Elsewhere: Performativities, Spatialities and Subjectivities - Nicky Gregson and Gillian RoseCultural Consumption, Interactive Sociality, and the Museum - Aliakbar Jafari, Babak Taheri and Dirk vom LehnExhibitions and the Role of Fashion in the Sustenance of the Kylie Brand Mythology: Unpacking the Spatial Logic of Celebrity Culture - Paul Hewer and Kathy HamiltonFashioning Independence: Gender, Dress and Social Space in Postcolonial Argentina - Regina RootStreet Art, Sweet Art? Reclaiming the ‘Public’ in Public Place - Luca Visconti, John Sherry, Jr, Stefania Borghini and Laurel AndersonMoral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood - Bige Saatcioglu and Julie OzanneHeterotopian Space and the Utopics of Ethical and Green Consumption - Andreas Chatzidakis, Pauline Maclaran and Alan BradshawOrganic Community Tourism: A Co-created Approach - Kathy Hamilton and Matthew AlexanderThe Neoliberal City and the Pro-active Complicity of the Citizen Consumer - Steven MilesTribal Mattering Spaces: Social-Networking Sites, Celebrity Affiliations, and Tribal Innovations - Kathy Hamilton and Paul HewerSpaces of Hope, Enlivenment and Entanglement: Explorations in the Spatial Logic of Celebrity Culinary Brands - Paul Hewer and Douglas Brownlie