Marketing in China

• VOLUME ONE: ACCESS TO MODERN MARKETINGChinese Consumers’ Evaluation of Foreign Products: The Influence of Culture, Product Types and Product Presentation Format - Yong ZhangEmerging Lifestyles in China and Consequences for Perception of Advertising, Buying Behaviour and Consumption Preferences - Ran WeiThe Animosity Model of Foreign Product Purchase: An Empirical Test in the People′s Republic of China - Jill Klein, Richard Ettenson and Marlene MorrisMarketing and Negotiating in the People′s Republic of China: Perceptions of US Businessmen Who Attended the Canton Fair - James Brunner and George TaokaChinese Cultural Values: Their Dimensions and Marketing Implications - Oliver YauAdvertising, Propaganda, and Value Change in Economic Development: The New Cultural Revolution in China and Attitudes toward Advertising - Richard Pollay, David Tse and Zheng-Yuan WangCultural Values Reflected in Chinese and U.S. Television Commercials - Hong Cheng and John SchweitzerControllable Factors of New Product Success: A Cross-National Comparison - Roger Calantone, Jeffrey Schmidt and X. Michael SongDifferences in “Cultural Values” and Their Effects on Responses to Marketing Stimuli: A Cross-Cultural Study between Australians and Chinese from the People’s Republic of China - Anthony Chun-Tung Lowe and David CorkindaleGuanxi: Connections as Substitutes for Formal Institutional Support - Katherine Xin and Jone PearceA Relationship Marketing Approach to Guanxi - José Gómez AriasDoes Culture Matter? A Cross-Cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing - David Tse, Kam-hon Lee, Ilan Vertinsky and Donald WehrungPartner Selection and Venturing Success: The Case of Joint Ventures with Firms in the People′s Republic of China - Yadong LuoSelling Machinery to China: Chinese Perceptions of Strategies and Relationships - Norman McGuinness, Nigel Campbell and James LeontiadesVOLUME TWO: APPLICATION OF WESTERN MARKETING IN CHINAGift Giving in Hong Kong and the Continuum of Social Ties - Annamma JoyExecutive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China - Geng Cui and Qiming LiuThe Impact of Order and Mode of Market Entry on Profitability and Market Share - Yigang Pan, Shaomin Li and David TseThe Market Orientation of Chinese Enterprises during a Time of Transition - Shengliang Deng and Jack DartExecutive Insights: Marketing Strategy in Emerging Markets: The Case of China - Peter Walters and Saeed SamieeManaging Direct Selling Activities in China: A Cultural Explanation - Sherriff Luk, Lorna Fullgrabe and Stephen LiProduct Stereotypes, Strategy and Performance Satisfaction: The Case of Chinese Exporters - Lance Brouthers and Kefeng XuCreating Local Brands in Multilingual International Markets - Shi Zhang and Bernd SchmittRelationship Marketing in China: Guanxi, Favoritism and Adaptation - Y. Wong and Ricky ChanManagerial Ties and Firm Performance in a Transition Economy: The Nature of a Micro-Macro Link - Mike Peng and Yadong LuoWhen Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States - Kwaku Atuahene-Gima and Haiyang LiAntecedents of Green Purchases: A Survey in China - Ricky Chan and Lorett LauE-commerce in China: Changing Business as We Know It - George HaleyVOLUME THREE: RAPID GROWTH OF MARKETING IN CHINAWhen Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-based Judgments - Donnel Briley and Jennifer AakerThe Effects of Strategic Orientations on Technology and Market-based Breakthrough Innovations - Kevin Zheng Zhou, Chi Kin Yim and David TseResolving the Capability–Rigidity Paradox in New Product Innovation - Kwaku Atuahene-GimaMarket Share Performance of Foreign and Domestic Brands in China - Gerald Gao, Yigang Pan, David Tse and Chi Kin YimWhen Does Guanxi Matter? Issues of Capitalization and Its Dark Sides - Flora Gu, Kineta Hung and David TseDrivers of Success for Market Entry into China and India - Joseph Johnson and Gerard TellisMarket Orientation, Job Satisfaction, Product Quality, and Firm Performance: Evidence from China - Kevin Zheng Zhou, Julie Li, Nan Zhou and Chenting SuGuanxi, Trust, and Long-Term Orientation in Chinese Business Markets - Don Lee and Philip DawesBack from the Brink: Why Customers Stay - Mark Colgate, Vicky Tong, Christina Lee and John FarleyWhen Does the Service Process Matter? A Test of Two Competing Theories - Michael Hui, Xiande Zhao, Xiucheng Fan and Kevin AuAn Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China’s Telecommunication Industry - Yonggui Wang, Hing-Po Lo and Yongheng YangService Loyalty: An Integrative Model and Examination across Service Contexts - Xiaoyun Han, Robert J. Kwortnik, Jr and Chunxiao WangDeterminants of Chinese Hotel Customers’ E-satisfaction and Purchase Intentions - Woo Gon Kim, Xiaojing Ma and Dong Jin KimConscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making - Thomas Kramer and Lauren BlockPoliticizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition - Xin Zhao and Russell BelkRelational Ties or Customized Contracts? An Examination of Alternative Governance Choices in China - Kevin Zhou, Laura Poppo and Zhilin YangVOLUME FOUR: PROSPERITY OF MARKETING IN CHINAHow Do Price Fairness Perceptions Differ across Culture? - Lisa Bolton, Hean Tat Keh and Joseph AlbaHarmonization Processes and Relational Meanings in Constructing Asian Weddings - Thuc-Doan Nguyen and Russell BelkInterpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China - Chenting Su, Zhilin Yang, Guijun Zhuang, Nan Zhou and Wenyu DouDealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency - Zhilin Yang, Chenting Su and Kim-Shyan FamObserver Effects of Punishment in a Distribution Network - Danny Wang, Flora Gu and Maggie DongFirm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany and China - Christian Homburg, Josef Vollmayr and Alexander HahnThe Use of Western Brands in Asserting Chinese National Identity - Lily Dong and Kelly TianCultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality - Sharon NgIs Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors - Ruby Lee and Kevin Zheng ZhouMcDonald′s and KFC in China: Competitors or Companions? - Qiaowei Shen and Ping XiaoThe Effects of Business and Political Ties on Firm Performance Evidence from China - Shibin Sheng, Kevin Zheng Zhou and Julie LiHow Foreign Firms Curtail Local Supplier Opportunism in China: Detailed Contracts, Centralized Control, and Relational Governance - Kevin Zheng Zhou and Dean XuOther-customer Failure: Effects of Perceived Employee Effort and Compensation on Complainer and Non-complainer Service Evaluations - Wen-Hsien Huang“Tailoring” Customization Services- Effects of Customization Mode and Consumer Regulatory Focus - Yonggui Wang, Jay Kandampully and He (Michael) JiaA Maslow’s Hierarchy of Needs Analysis of Social Networking Services Continuance - Huanhuan Cao, Jinhu Jiang, Lih-Bin Oh, Hao Li, Xiuwu Liao and Zhiwu Chen

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